Czech Dream (2004) Ceský sen (original title): Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. (7.5)
Directors: Vít Klusák, Filip Remunda
Writers: Vít Klusák, Filip Remunda
Stars: Varhan Orchestrovich Bauer, Jaromír Kalina and Vít Klusák
This is a documentary of an attempt to "expose" the fraud of advertising. But, it turns out, it is nothing but a mean-spirited joke played on unsuspecting poor and old people. The hype about the documentary itself, strangely enough, is also included in the movie but it didn't materialize. (So, I guess, advertising about their own movie is false.) There were no people sleeping outside of the entrance, there were no fights to get to the front of the line; only a few people who got fooled by advertised suspiciously low prices. At the end, these two idiots wasted tax payers' money on some false advertising and achieved nothing. Actually, some of the professional advertisers had more misgivings about the whole thing than these supposedly "enlightened" filmmakers. Ugh, what a waste of other people's money, other people's time and my time. If there was a big joke at the end, it would have been something, but the two idiots were having a simple chuckle at the expense of 80-year old people walking down a meadow. What morons. My Rating: 3.0
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